Celebs, Influencers and Fashion People All Buy Their Conscious Cashmere Here
NEWSLETTER
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By Emily Dawes
last updated
in News
These days, I find myself turning to Reformation for quite a lot of wardrobe staples. Since the L.A.-based, celeb-loved brand set up in the UK a couple of years back (meaning no more painful tax and import fees), I’ve discovered it does a number of things really well: denim, occasionwear dresses and petite buys, to name a few. And this year, the brand is adding excellent cashmere pieces as another string to its bow.
With responsible consumption and conscious production at the forefront of Reformation’s collections, it’s nice to know that the brand is going at least some way to producing a more sustainable version of the knitwear classic we all love so much and one of the few with such transparency. (Each product page has clear details about the origins and credentials of the knit.)
My favourite from the new collection is the chocolate-brown crew-neck knit. (I have a few of this style in different colours and take them everywhere with me during spring, autumn and winter to throw around my shoulders and chuck in handbags whenever I’m not 100% sure what the weather will do.) But if you’re looking for knitwear with a little more personality, there are also styles like the beautiful off-the-shoulder Natalia jumper or the embellished-sleeve Emanuele, as well as plenty of cute cardigans, co-ord sets and extended-sizing options.
Celebrities, influencers and fashion people (myself included) already seem to have cottoned on to Reformation’s greatness, and if you needed any more excuses to join the fan club, this new cashmere collection just might be it.
Keep scrolling to find the best Reformation cashmere pieces available now.
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Emily Dawes
Affiliate Editor
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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